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The Dark Side of Black Friday: Unraveling the Tradition

Published on 20.11.2023
Black Friday, the day that marks the beginning of the holiday shopping season, has become synonymous with incredible deals, long lines, and frenzied consumerism. While the tradition has deep roots in American culture, it's essential to explore the darker side of this day and question whether the pursuit of discounts is worth the toll it takes on our society.

The Birth of Black Friday

The term "Black Friday" originated in the 1960s, referring to the day when retailers transition from being in the red (operating at a loss) to being in the black (turning a profit). Over the years, it has evolved into a day of massive sales and discounts, with stores opening their doors early and consumers rushing in to snatch up the best deals. What was once a one-day event has expanded into a weekend, with some retailers even starting their sales on Thanksgiving Day.

The Madness of Consumerism

One of the primary criticisms of Black Friday is the rampant consumerism it promotes. The emphasis on material possessions and the pressure to buy more, driven by the fear of missing out on a great deal, contributes to a culture of excess. This mindset not only fosters unnecessary purchases but also fuels the environmental impact of mass production and disposal.

The Toll on Retail Workers

As Black Friday has grown in popularity, retailers are under increasing pressure to offer bigger and better deals. This often means longer hours and more demanding working conditions for retail employees. Many workers are forced to cut short their Thanksgiving celebrations to prepare for the early morning Black Friday rush, highlighting the sacrifice of personal time and the strain on mental well-being.

The Rise of Consumerism Over Values

Black Friday can overshadow the true meaning of the holiday season. The rush for discounts can distract us from the values of gratitude, family, and community, replacing them with a focus on material possessions. The emphasis on acquiring more can lead to a shallow sense of satisfaction, as the joy of the holiday season becomes entangled with the pursuit of consumer goods.

Alternatives to Black Friday Madness

In recent years, there has been a pushback against the Black Friday frenzy. Some retailers have opted to remain closed on Thanksgiving and Black Friday, encouraging employees and customers alike to prioritize time with loved ones over shopping. Additionally, movements like "Buy Nothing Day" promote a conscious rejection of consumerism, advocating for a more mindful and sustainable approach to the holiday season.


While Black Friday may offer enticing deals, it's crucial to reflect on the impact of this tradition on individuals, communities, and the environment. As consumers, we have the power to reshape the narrative surrounding holiday shopping and choose alternatives that align with our values. By reconsidering our approach to Black Friday, we can move towards a more balanced and meaningful holiday season that prioritizes connection and gratitude over excessive consumerism.
Published on 20.11.2023
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